How to attract talent? Implement a 4-day-week. Interview with Margaret Cox, CEO of ICE Group
New work is currently a very hot topic on a Global scale, also due to the changed work environment due to Covid-19. By accident, and due to this circumstance, I was very lucky to meet a real innovator and disrupter of the work environment: Margaret Cox, CEO of the ICE Group based in Galway, Ireland. She’s not only talking about new work, she did a much bigger step than offering home office, fruit baskets, and free water: The implementation of a 4-day-week without any pay cuts for the employees as well as keeping 100% availability for the customers.
So how did she do it? The whole process started with one of today’s pressing questions: How to attract talent as a SME in a very competitive environment, where big brands make your CV more shiny. The solution: Give a real employee benefit in the shape of the 4-day-week with no salary reduction.
What are the results after two years? E. g. 27% increase in productivity, and a significant reduction in sickies, roughly to zero.
Margaret is also an avid ambassador for the 4-day-week and wants to roll it out all over Europe. If you want to learn more visit https://4dayweek.ie/.
Listen here to hear the full inspiring story including exclusive insights how the vision came into life and the detailed process steps.